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Agent Lens Editorial Team
Agent Lens Editorial Team·Real Estate Technology Experts

How to Write a Vacant Land Listing Description

Vacant land descriptions must paint a vision of what could be built. Highlight zoning, utilities, access, and the surrounding area to help buyers see the potential.

Answer to "How to Write a Vacant Land Listing Description": Vacant land descriptions must paint a vision of what could be built. Highlight zoning, utilities, access, and the surrounding area to help buyers see the potential.

Key Statistics

Vacant Land — Description Guide

Builders & Custom Home Buyers
Target Buyer
$50,000-$300,000
Avg Price Range
6 Points
Key Features
5 Tips
Writing Tips
Statistics: Target Buyer: Builders & Custom Home Buyers. Avg Price Range: $50,000-$300,000. Key Features: 6 Points. Writing Tips: 5 Tips
Listing Description GuideFor Builders & Custom Home Buyers

Vacant Land Listing Description Guide

Vacant land descriptions must paint a vision of what could be built. Highlight zoning, utilities, access, and the surrounding area to help buyers see the potential.

Sample Description Opener

Copy-Paste Template

“Build your dream on this [X]-acre parcel with [stunning views/mature trees/creek frontage] in desirable [Area].”

Customize the brackets with your property's specific details. Use our free AI generator to create a complete description in seconds.

Key Features to Highlight in Vacant Land Descriptions

lot size and dimensions

zoning and permitted uses

utility access (water, sewer, electric)

road access and topography

views and natural features

nearby amenities and development

Writing Tips for Vacant Land Parcels

1

Paint a vivid picture of what could be built on the land

2

Specify all available utilities and road access

3

Mention zoning clearly — residential, commercial, agricultural

4

Describe the topography and any natural features

5

Include survey availability and any environmental assessments

Common Mistakes to Avoid

Not mentioning zoning and permitted uses

Failing to describe utility availability

Being too brief — land needs MORE description, not less

Not helping buyers visualize the finished product

Generate Your Vacant Land Description Now

Skip the blank page. Our AI listing description generator creates professional, MLS-ready descriptions for vacant land parcels in seconds — completely free.

Try the Free Generator

Pair Your Description with Virtual Staging

A great listing description gets buyers to click. Professional photos with virtual staging keep them engaged and drive showings. For vacant land parcels, virtually staged photos help builders & custom home buyers visualize the space and create an emotional connection — all for just $0.10 per photo with Agent Lens.

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Before
Before: original empty room
After
After: AI virtually staged room

Listing Descriptions for Other Property Types

Single-Family Home

Single-family homes are the most common property type in the US. Effective listi...

Condo

Condo listing descriptions should emphasize lifestyle, building amenities, and l...

Townhouse

Townhouse descriptions should bridge the gap between condo convenience and singl...

Luxury Property

Luxury listing descriptions must evoke exclusivity, craftsmanship, and lifestyle...

Frequently Asked Questions

How do I write a listing description for a vacant land?
Start with the most compelling feature of the vacant land, then describe the layout and key selling points. Paint a vivid picture of what could be built on the land. Target your language toward builders & custom home buyers and always include a call to action.
What should I include in a vacant land listing description?
Key elements include: lot size and dimensions, zoning and permitted uses, utility access (water, sewer, electric), road access and topography. Also mention the neighborhood, nearby amenities, and any recent updates. Our free AI listing description generator creates optimized descriptions in seconds.
What mistakes should I avoid in vacant land descriptions?
Common mistakes include: Not mentioning zoning and permitted uses; Failing to describe utility availability. Focus on specific, measurable details rather than vague adjectives, and always write for your target audience.
Can AI write listing descriptions for vacant land parcels?
Yes! AI listing description generators can create professional, MLS-ready descriptions in seconds. Our free tool is trained on thousands of successful vacant land listings and produces copy that highlights the right features for builders & custom home buyers.
How long should a vacant land listing description be?
The ideal listing description is 150-300 words — long enough to be descriptive but concise enough to hold attention. For vacant land parcels, focus on the features that matter most to builders & custom home buyers and cut anything that doesn't add value.