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Agent Lens Editorial Team·Real Estate Technology Experts

How to Write a New Construction Listing Description

New construction descriptions should emphasize modern features, energy efficiency, warranties, and customization options. Buyers want to know what makes this home better than resale.

Answer to "How to Write a New Construction Listing Description": New construction descriptions should emphasize modern features, energy efficiency, warranties, and customization options. Buyers want to know what makes this home better than resale.

Key Statistics

New Construction — Description Guide

Move-Up Buyers & Families
Target Buyer
$400,000-$700,000
Avg Price Range
6 Points
Key Features
5 Tips
Writing Tips
Statistics: Target Buyer: Move-Up Buyers & Families. Avg Price Range: $400,000-$700,000. Key Features: 6 Points. Writing Tips: 5 Tips
Listing Description GuideFor Move-Up Buyers & Families

New Construction Listing Description Guide

New construction descriptions should emphasize modern features, energy efficiency, warranties, and customization options. Buyers want to know what makes this home better than resale.

Sample Description Opener

Copy-Paste Template

“Brand new and move-in ready! This [X]-bedroom home by [Builder Name] features today's most sought-after design and technology.”

Customize the brackets with your property's specific details. Use our free AI generator to create a complete description in seconds.

Key Features to Highlight in New Construction Descriptions

builder reputation and warranty

energy efficiency ratings

modern floor plan design

smart home technology

customization options

completion timeline

Writing Tips for New Construction Homes

1

Highlight the "everything is new" advantage prominently

2

Mention specific energy efficiency features and ratings

3

Describe the builder's reputation and warranty coverage

4

Include smart home features and modern conveniences

5

Address customization options if still available

Common Mistakes to Avoid

Not differentiating from resale homes in the same area

Failing to mention the builder warranty

Ignoring energy efficiency — a major selling point

Not specifying the completion timeline for pre-construction

Generate Your New Construction Description Now

Skip the blank page. Our AI listing description generator creates professional, MLS-ready descriptions for new construction homes in seconds — completely free.

Try the Free Generator

Pair Your Description with Virtual Staging

A great listing description gets buyers to click. Professional photos with virtual staging keep them engaged and drive showings. For new construction homes, virtually staged photos help move-up buyers & families visualize the space and create an emotional connection — all for just $0.10 per photo with Agent Lens.

Complete the Look

Transform empty rooms into stunning staged photos in 60 seconds.

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Before
Before: original empty room
After
After: AI virtually staged room

Listing Descriptions for Other Property Types

Single-Family Home

Single-family homes are the most common property type in the US. Effective listi...

Condo

Condo listing descriptions should emphasize lifestyle, building amenities, and l...

Townhouse

Townhouse descriptions should bridge the gap between condo convenience and singl...

Luxury Property

Luxury listing descriptions must evoke exclusivity, craftsmanship, and lifestyle...

Frequently Asked Questions

How do I write a listing description for a new construction?
Start with the most compelling feature of the new construction, then describe the layout and key selling points. Highlight the "everything is new" advantage prominently. Target your language toward move-up buyers & families and always include a call to action.
What should I include in a new construction listing description?
Key elements include: builder reputation and warranty, energy efficiency ratings, modern floor plan design, smart home technology. Also mention the neighborhood, nearby amenities, and any recent updates. Our free AI listing description generator creates optimized descriptions in seconds.
What mistakes should I avoid in new construction descriptions?
Common mistakes include: Not differentiating from resale homes in the same area; Failing to mention the builder warranty. Focus on specific, measurable details rather than vague adjectives, and always write for your target audience.
Can AI write listing descriptions for new construction homes?
Yes! AI listing description generators can create professional, MLS-ready descriptions in seconds. Our free tool is trained on thousands of successful new construction listings and produces copy that highlights the right features for move-up buyers & families.
How long should a new construction listing description be?
The ideal listing description is 150-300 words — long enough to be descriptive but concise enough to hold attention. For new construction homes, focus on the features that matter most to move-up buyers & families and cut anything that doesn't add value.