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Agent Lens Editorial Team·Real Estate Technology Experts

How to Write a Multi-Family Property Listing Description

Multi-family listing descriptions should combine investment appeal with property features. Whether it's a duplex or a fourplex, lead with income potential and unit details.

Answer to "How to Write a Multi-Family Property Listing Description": Multi-family listing descriptions should combine investment appeal with property features. Whether it's a duplex or a fourplex, lead with income potential and unit details.

Key Statistics

Multi-Family Property — Description Guide

Investors & House-Hackers
Target Buyer
$300,000-$800,000
Avg Price Range
6 Points
Key Features
5 Tips
Writing Tips
Statistics: Target Buyer: Investors & House-Hackers. Avg Price Range: $300,000-$800,000. Key Features: 6 Points. Writing Tips: 5 Tips
Listing Description GuideFor Investors & House-Hackers

Multi-Family Property Listing Description Guide

Multi-family listing descriptions should combine investment appeal with property features. Whether it's a duplex or a fourplex, lead with income potential and unit details.

Sample Description Opener

Copy-Paste Template

“Income-producing [duplex/triplex/fourplex] generating $[X]/month in the high-demand [Neighborhood] rental market.”

Customize the brackets with your property's specific details. Use our free AI generator to create a complete description in seconds.

Key Features to Highlight in Multi-Family Property Descriptions

number of units and layout

total monthly rental income

individual unit descriptions

separate utilities and meters

cap rate and financial performance

recent improvements and maintenance history

Writing Tips for Multi-Family Properties

1

Lead with the income — total rent and cap rate

2

Describe each unit separately (beds, baths, features)

3

Mention separate utilities and metering

4

Include occupancy status and lease terms

5

Highlight house-hacking potential for owner-occupants

Common Mistakes to Avoid

Not providing unit-by-unit details

Failing to include financial performance data

Writing it like a single-family home description

Ignoring the house-hacker and FHA buyer audience

Generate Your Multi-Family Property Description Now

Skip the blank page. Our AI listing description generator creates professional, MLS-ready descriptions for multi-family properties in seconds — completely free.

Try the Free Generator

Pair Your Description with Virtual Staging

A great listing description gets buyers to click. Professional photos with virtual staging keep them engaged and drive showings. For multi-family properties, virtually staged photos help investors & house-hackers visualize the space and create an emotional connection — all for just $0.10 per photo with Agent Lens.

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Before
Before: original empty room
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After: AI virtually staged room

Listing Descriptions for Other Property Types

Single-Family Home

Single-family homes are the most common property type in the US. Effective listi...

Condo

Condo listing descriptions should emphasize lifestyle, building amenities, and l...

Townhouse

Townhouse descriptions should bridge the gap between condo convenience and singl...

Luxury Property

Luxury listing descriptions must evoke exclusivity, craftsmanship, and lifestyle...

Frequently Asked Questions

How do I write a listing description for a multi-family property?
Start with the most compelling feature of the multi-family property, then describe the layout and key selling points. Lead with the income — total rent and cap rate. Target your language toward investors & house-hackers and always include a call to action.
What should I include in a multi-family property listing description?
Key elements include: number of units and layout, total monthly rental income, individual unit descriptions, separate utilities and meters. Also mention the neighborhood, nearby amenities, and any recent updates. Our free AI listing description generator creates optimized descriptions in seconds.
What mistakes should I avoid in multi-family property descriptions?
Common mistakes include: Not providing unit-by-unit details; Failing to include financial performance data. Focus on specific, measurable details rather than vague adjectives, and always write for your target audience.
Can AI write listing descriptions for multi-family properties?
Yes! AI listing description generators can create professional, MLS-ready descriptions in seconds. Our free tool is trained on thousands of successful multi-family property listings and produces copy that highlights the right features for investors & house-hackers.
How long should a multi-family property listing description be?
The ideal listing description is 150-300 words — long enough to be descriptive but concise enough to hold attention. For multi-family properties, focus on the features that matter most to investors & house-hackers and cut anything that doesn't add value.