How to Write a Luxury Property Listing Description
Luxury listing descriptions must evoke exclusivity, craftsmanship, and lifestyle. Every word should reflect the premium nature of the property and appeal to discerning high-net-worth buyers.
Key Statistics
Luxury Property — Description Guide
Luxury Property Listing Description Guide
Luxury listing descriptions must evoke exclusivity, craftsmanship, and lifestyle. Every word should reflect the premium nature of the property and appeal to discerning high-net-worth buyers.
Sample Description Opener
“An extraordinary residence of unparalleled elegance, this [X]-bedroom estate redefines luxury living in [Neighborhood].”
Customize the brackets with your property's specific details. Use our free AI generator to create a complete description in seconds.
Key Features to Highlight in Luxury Property Descriptions
architectural details and designer finishes
premium materials (marble, hardwood)
smart home automation
outdoor living and entertainment
privacy and security features
wine cellar, theater, or spa
Writing Tips for Luxury Properties
Use aspirational language that evokes emotion and lifestyle
Name specific materials, brands, and designers where applicable
Describe the experience of arriving and entering the home
Highlight unique features that cannot be replicated easily
Keep the tone sophisticated — avoid exclamation points and ALL CAPS
Common Mistakes to Avoid
Using mass-market language for a luxury product
Overusing "stunning" and "gorgeous" without specifics
Failing to create an emotional narrative
Not mentioning privacy, security, and exclusivity
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