Skip to main content
Limited Time: 10 Free Credits for new accounts. Offer ends soon.
Agent Lens Logo
Agent Lens
Get Started
Agent Lens Editorial Team
Agent Lens Editorial Team·Real Estate Technology Experts

How to Write a Investment Property Listing Description

Investment property descriptions should lead with numbers — cap rate, rental income, and ROI. Investors care about financials first and features second.

Answer to "How to Write a Investment Property Listing Description": Investment property descriptions should lead with numbers — cap rate, rental income, and ROI. Investors care about financials first and features second.

Key Statistics

Investment Property — Description Guide

Real Estate Investors
Target Buyer
$200,000-$600,000
Avg Price Range
6 Points
Key Features
5 Tips
Writing Tips
Statistics: Target Buyer: Real Estate Investors. Avg Price Range: $200,000-$600,000. Key Features: 6 Points. Writing Tips: 5 Tips
Listing Description GuideFor Real Estate Investors

Investment Property Listing Description Guide

Investment property descriptions should lead with numbers — cap rate, rental income, and ROI. Investors care about financials first and features second.

Sample Description Opener

Copy-Paste Template

“Exceptional investment opportunity with proven rental income of $[X]/month and a [X]% cap rate in high-demand [Neighborhood].”

Customize the brackets with your property's specific details. Use our free AI generator to create a complete description in seconds.

Key Features to Highlight in Investment Property Descriptions

current rental income

cap rate and cash flow

occupancy rate

recent improvements and CapEx

tenant lease terms

property management setup

Writing Tips for Investment Properties

1

Lead with financial metrics — cap rate, NOI, and cash flow

2

Include current and potential rental income figures

3

Mention tenant quality and lease terms

4

Describe recent CapEx improvements that reduce future costs

5

Highlight location factors that drive rental demand

Common Mistakes to Avoid

Writing it like a residential listing instead of an investment pitch

Not including financial data upfront

Ignoring the rental market context and demand drivers

Failing to mention property management ease

Generate Your Investment Property Description Now

Skip the blank page. Our AI listing description generator creates professional, MLS-ready descriptions for investment properties in seconds — completely free.

Try the Free Generator

Pair Your Description with Virtual Staging

A great listing description gets buyers to click. Professional photos with virtual staging keep them engaged and drive showings. For investment properties, virtually staged photos help real estate investors visualize the space and create an emotional connection — all for just $0.10 per photo with Agent Lens.

Complete the Look

Transform empty rooms into stunning staged photos in 60 seconds.

Try Virtual Staging FreeBrowse all styles →
Before
Before: original empty room
After
After: AI virtually staged room

Listing Descriptions for Other Property Types

Single-Family Home

Single-family homes are the most common property type in the US. Effective listi...

Condo

Condo listing descriptions should emphasize lifestyle, building amenities, and l...

Townhouse

Townhouse descriptions should bridge the gap between condo convenience and singl...

Luxury Property

Luxury listing descriptions must evoke exclusivity, craftsmanship, and lifestyle...

Frequently Asked Questions

How do I write a listing description for a investment property?
Start with the most compelling feature of the investment property, then describe the layout and key selling points. Lead with financial metrics — cap rate, NOI, and cash flow. Target your language toward real estate investors and always include a call to action.
What should I include in a investment property listing description?
Key elements include: current rental income, cap rate and cash flow, occupancy rate, recent improvements and CapEx. Also mention the neighborhood, nearby amenities, and any recent updates. Our free AI listing description generator creates optimized descriptions in seconds.
What mistakes should I avoid in investment property descriptions?
Common mistakes include: Writing it like a residential listing instead of an investment pitch; Not including financial data upfront. Focus on specific, measurable details rather than vague adjectives, and always write for your target audience.
Can AI write listing descriptions for investment properties?
Yes! AI listing description generators can create professional, MLS-ready descriptions in seconds. Our free tool is trained on thousands of successful investment property listings and produces copy that highlights the right features for real estate investors.
How long should a investment property listing description be?
The ideal listing description is 150-300 words — long enough to be descriptive but concise enough to hold attention. For investment properties, focus on the features that matter most to real estate investors and cut anything that doesn't add value.