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Agent Lens Editorial Team·Real Estate Technology Experts

How to Write a Fixer-Upper Listing Description

Fixer-upper descriptions should be honest about condition while highlighting potential and value. Target investors and HGTV-inspired buyers who see renovation as opportunity.

Answer to "How to Write a Fixer-Upper Listing Description": Fixer-upper descriptions should be honest about condition while highlighting potential and value. Target investors and HGTV-inspired buyers who see renovation as opportunity.

Key Statistics

Fixer-Upper — Description Guide

Investors & Renovation Enthusiasts
Target Buyer
$150,000-$350,000
Avg Price Range
6 Points
Key Features
5 Tips
Writing Tips
Statistics: Target Buyer: Investors & Renovation Enthusiasts. Avg Price Range: $150,000-$350,000. Key Features: 6 Points. Writing Tips: 5 Tips
Listing Description GuideFor Investors & Renovation Enthusiasts

Fixer-Upper Listing Description Guide

Fixer-upper descriptions should be honest about condition while highlighting potential and value. Target investors and HGTV-inspired buyers who see renovation as opportunity.

Sample Description Opener

Copy-Paste Template

“Incredible opportunity to create your dream home or add to your investment portfolio! This [X]-bedroom home has great bones and endless potential.”

Customize the brackets with your property's specific details. Use our free AI generator to create a complete description in seconds.

Key Features to Highlight in Fixer-Upper Descriptions

good bones and structural integrity

lot size and location value

renovation potential and ARV

price below market for the area

any functional systems (roof, HVAC)

neighborhood comps for renovated homes

Writing Tips for Fixer-Uppers

1

Be honest about the condition — transparency builds trust

2

Lead with location value and "good bones"

3

Include after-renovation value (ARV) estimates

4

Mention what IS working (new roof, updated electrical, etc.)

5

Target the right buyer — use "investor opportunity" or "renovation project" language

Common Mistakes to Avoid

Overselling the condition — buyers will see it in person

Not mentioning the potential ARV or neighborhood comps

Using language that hides problems rather than framing them as opportunity

Failing to highlight what does NOT need renovation

Generate Your Fixer-Upper Description Now

Skip the blank page. Our AI listing description generator creates professional, MLS-ready descriptions for fixer-uppers in seconds — completely free.

Try the Free Generator

Pair Your Description with Virtual Staging

A great listing description gets buyers to click. Professional photos with virtual staging keep them engaged and drive showings. For fixer-uppers, virtually staged photos help investors & renovation enthusiasts visualize the space and create an emotional connection — all for just $0.10 per photo with Agent Lens.

Complete the Look

Transform empty rooms into stunning staged photos in 60 seconds.

Try Virtual Staging FreeBrowse all styles →
Before
Before: original empty room
After
After: AI virtually staged room

Listing Descriptions for Other Property Types

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Luxury Property

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Frequently Asked Questions

How do I write a listing description for a fixer-upper?
Start with the most compelling feature of the fixer-upper, then describe the layout and key selling points. Be honest about the condition — transparency builds trust. Target your language toward investors & renovation enthusiasts and always include a call to action.
What should I include in a fixer-upper listing description?
Key elements include: good bones and structural integrity, lot size and location value, renovation potential and ARV, price below market for the area. Also mention the neighborhood, nearby amenities, and any recent updates. Our free AI listing description generator creates optimized descriptions in seconds.
What mistakes should I avoid in fixer-upper descriptions?
Common mistakes include: Overselling the condition — buyers will see it in person; Not mentioning the potential ARV or neighborhood comps. Focus on specific, measurable details rather than vague adjectives, and always write for your target audience.
Can AI write listing descriptions for fixer-uppers?
Yes! AI listing description generators can create professional, MLS-ready descriptions in seconds. Our free tool is trained on thousands of successful fixer-upper listings and produces copy that highlights the right features for investors & renovation enthusiasts.
How long should a fixer-upper listing description be?
The ideal listing description is 150-300 words — long enough to be descriptive but concise enough to hold attention. For fixer-uppers, focus on the features that matter most to investors & renovation enthusiasts and cut anything that doesn't add value.