Craft the Perfect Property Story
Generate professional, MLS-ready property descriptions in seconds. Perfect for real estate agents who demand editorial quality.
Now stage your listing photos to match!
Transform empty rooms into stunning staged photos in 60 seconds with AI.
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Why Use Agent Lens?
Instant Results
Get a professional listing description in under 10 seconds.
100% Free
No credit card, no signup required. Just generate.
AI-Powered
Uses advanced AI trained on thousands of successful listings.
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How to Write a Listing Description That Sells
A great listing description can mean the difference between a property that languishes on the market and one that sells quickly at full asking price.
Buyers Influenced
of buyers say descriptions drive their decision to visit.
More Inquiries
for listings with professional descriptions.
Time Saved
Average time spent writing per month without AI.
The Anatomy of a Perfect Listing
The Hook (First 10 words)
Grab attention immediately. "Stunning waterfront views" beats "Nice house for sale."
Key Features (Next 2-3 Sentences)
Highlight top selling points: renovated kitchen, primary suite, outdoor space.
Lifestyle Benefits
Paint a picture. "Entertain guests on the expansive deck" beats "Has a deck."
Location & Neighborhood
Walkability, schools, commute times, nearby amenities.
Call to Action
Tell them what to do next. "Schedule your private showing today."
Words That Sell vs. Words to Avoid
| Power Words | Avoid These |
|---|---|
| Stunning, Breathtaking, Immaculate | Nice, Good, Okay |
| Renovated, Updated, Modern | Old, Dated, Needs work |
| Spacious, Open-concept, Flowing | Cozy (=small), Compact |
| Turnkey, Move-in ready | As-is, Handyman special |
Pro Tip: Pair With Virtual Staging
A compelling description is even more effective when paired with professionally staged photos. Use our AI virtual furniture staging tool to transform empty rooms and give buyers a vision of the lifestyle you're describing.
Common Mistakes
- ALL CAPS: Looks like yelling and reduces readability.
- Abbreviations: "3BR/2BA w/EIK" is harder to read.
- Bland openings: "This home has..." – start with impact!
- Missing the lifestyle: Sell the dream, not just features.
MLS Compliance Reminder
Always ensure your listing descriptions comply with Fair Housing guidelines. Avoid language that could be seen as discriminatory. Our AI is trained to avoid such language, but always review before publishing.
Frequently Asked Questions
Is this listing description generator really free?
Yes! Our AI listing description generator is 100% free with no signup required. Generate as many descriptions as you need for your property listings.
Can I use these descriptions on the MLS?
Absolutely! The descriptions are designed to be MLS-ready. We recommend reviewing and personalizing them slightly to match your voice and ensure accuracy for your specific property.
What makes AI-generated descriptions effective?
Our AI is trained on thousands of successful real estate listings. It understands the emotional triggers and persuasive language that converts browsers into buyers.
How long should a listing description be?
The ideal MLS description is 150-300 words. Long enough to highlight key features and create emotional appeal, but concise enough to keep buyers engaged. Our generator creates descriptions in this optimal range.
Should I include the price in my listing description?
Generally no – the price is typically displayed separately in MLS listings. Focus your description on features, benefits, and lifestyle appeal. Let the price speak for itself in the dedicated field.