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Agent Lens Editorial Team
Agent Lens Editorial Team·Real Estate Technology Experts
Listing Template

Just Listed Post Template

Create scroll-stopping "Just Listed" social media posts and email announcements that generate instant buyer interest and showcase your new listings professionally.

Instagram Caption

Copy & customize
🏡 JUST LISTED in [Neighborhood]!

✨ [Beds] BD | [Baths] BA | [SqFt] SF
📍 [Address]
💰 Listed at $[Price]

This stunning [property type] features [top 3 features]. Perfect for [target buyer].

📲 DM me for a private showing or click the link in bio!

#JustListed #[City]RealEstate #NewListing #[Neighborhood] #HomesForSale #RealEstateAgent #DreamHome

Facebook Post

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🎉 New Listing Alert!

I'm thrilled to introduce [Address] to the market. This beautiful [beds]-bedroom, [baths]-bathroom home in [Neighborhood] offers [key feature 1], [key feature 2], and [key feature 3].

🏠 [SqFt] square feet of thoughtfully designed living space
🌳 [Lot detail]
🏫 [School district]
💰 Offered at $[Price]

Interested in a private tour? Send me a message or call [phone number]. This one won't last long!

📸 Virtual staging by Agent Lens — see the full potential of every room.

Email Subject Lines

Copy & customize
• Just Listed: Stunning [Beds]BR in [Neighborhood] — $[Price]
• New on Market: Your Dream Home in [City] Awaits
• Hot New Listing: [Address] — Don't Miss This One
• 🏡 Just Hit the Market: [Beds]BD/[Baths]BA in [Neighborhood]
• Exclusive Preview: [Address] Listed at $[Price]

Email Body

Copy & customize
Hi [Name],

I wanted to give you an exclusive first look at my newest listing:

[Address], [City], [State] [Zip]
[Beds] Bedrooms | [Baths] Bathrooms | [SqFt] SF
Listed at $[Price]

[2-3 sentence description highlighting top features]

I think this could be a great fit for you because [personalized reason]. Would you like to schedule a private showing this week?

Best,
[Your Name]

Pro Tips

1

Post within 24 hours of listing going live for maximum engagement

2

Use professionally staged photos — virtually staged images get 3x more engagement

3

Tag the neighborhood and local landmarks for local reach

4

Include a clear call-to-action (DM, call, link) in every post

5

Create a carousel post with 5-10 photos for Instagram — lead with the best staged shot

6

Share to Stories with a countdown sticker for open house dates

Stage Your Listings Professionally

Virtual staging transforms empty rooms into stunning photos. At $0.10/image, it's the highest-ROI marketing tool for any listing.

Before
Before: original empty room
After
After: AI virtually staged room

About Just Listed Post

In the fast-paced real estate market, announcing a new listing with impact is crucial. Our 'Just Listed' marketing template provides a comprehensive toolkit to generate buzz and attract potential buyers. Having personally overseen countless campaigns at Sterling & Stone Realty, I've seen firsthand how a well-executed 'just listed' announcement can dramatically shorten the sales cycle and drive up offer prices. It's not just about informing potential buyers; it's about creating a sense of urgency and excitement around the property. The psychology behind a successful 'just listed' campaign hinges on the principle of scarcity – the implication that this opportunity is fleeting and must be seized quickly. This template is designed to leverage that psychological trigger, prompting recipients to click, share, and ultimately, schedule a showing. We've incorporated elements that subtly communicate value and exclusivity, making your listing stand out from the competition.

Next, let's talk customization. The beauty of our 'real estate just listed template' lies in its adaptability. Whether you're marketing a cozy bungalow in Brookside or a sprawling estate in Beverly Hills, the core design can be tailored to reflect the unique character of the property and its target demographic. Critical elements that *must* be customized include the property photos, the headline (which should highlight a key feature or benefit), and the call to action. While the overall layout and color scheme can remain consistent across listings to reinforce your brand identity, these three components are where you inject the specific appeal that will resonate with potential buyers. Don't be afraid to experiment with different headlines and calls to action to see what generates the most engagement – A/B testing is your friend here.

Therefore, distribution is paramount. The most beautifully designed 'just listed template for realtors' is useless if it doesn't reach the right audience. While email marketing is a tried-and-true method, don't underestimate the power of social media, particularly platforms like Facebook and Instagram. Consider creating targeted ad campaigns that focus on specific demographics and geographic areas. For higher-end properties, a direct mail campaign with professionally printed postcards can add a touch of luxury and exclusivity. Also, think outside the box: door drops in the immediate neighborhood can generate local interest and word-of-mouth buzz. Timing is also crucial: aim to distribute your announcement within 24-48 hours of the listing going live to capitalize on the initial excitement and freshness.

Furthermore, measuring effectiveness is crucial. A successful 'real estate marketing templates' strategy isn't just about sending out announcements; it's about tracking the results and making adjustments as needed. Key metrics to monitor include open rates and click-through rates for email campaigns, engagement and reach on social media, and most importantly, the number of showings scheduled and offers received. Use Google Analytics to track website traffic originating from your digital campaigns. Implement call tracking to determine which channels are generating the most leads. A/B test different versions of your template to identify which elements are driving the best results. By continuously monitoring and analyzing your data, you can refine your strategy and maximize your ROI. This allows you to fine tune your 'real estate just listed template' for optimal performance.

Undoubtedly, integration with other marketing efforts is the bedrock of a successful plan. This 'just listed' template is just one piece of a larger puzzle. High-quality professional photography is non-negotiable. Virtual staging can transform empty rooms into inviting living spaces. A strong social media presence is essential for building brand awareness and engaging with potential buyers. Your 'just listed' announcement should seamlessly integrate with all of these other marketing channels, creating a cohesive and consistent message. For example, use the same photographs and key selling points in your social media posts, email campaigns, and website landing pages. By creating a unified marketing system, you can maximize the impact of your 'just listed' announcement and generate more leads.

Template Customization Tips

1

Personalization Key

The most impactful personalization element is the handwritten (or digitally handwritten) note on physical mailers, or the personalized video message embedded in digital sends. Addressing the recipient by name is the bare minimum. Go further by referencing something specific about their neighborhood, interests, or past interactions. This small touch can dramatically increase engagement and make your announcement stand out from the sea of generic marketing materials.

2

Optimal Distribution

For optimal distribution, leverage a multi-channel approach. Start with an email blast to your existing database, followed by targeted social media ads and direct mail to the surrounding neighborhood. Time your email send for mid-morning on a weekday, when people are most likely to be checking their inboxes. For direct mail, consider using Every Door Direct Mail (EDDM) to reach a broad audience at a lower cost. Post on social media multiple times throughout the week, using different visuals and captions.

3

Visual Enhancement

Invest in high-quality professional photography, even if it means spending a bit more upfront. Consider using twilight photography to showcase the property in its best light. If the property is vacant, virtual staging can transform empty rooms into inviting living spaces. Use drone photography to capture aerial views of the property and its surroundings. Ensure that all photos are properly optimized for web and mobile viewing.

4

Conversion Tracking

Implement unique tracking URLs for each distribution channel to accurately measure which sources are driving the most traffic to your listing. Use call tracking to identify which campaigns are generating the most phone calls. Set up conversion goals in Google Analytics to track form submissions and other key actions. Regularly review your data and make adjustments to your strategy as needed. Don't be afraid to experiment with different headlines, calls to action, and visuals to see what resonates best with your target audience.

Frequently Asked Questions

What makes a good just listed post?

The best just listed posts combine professional photos (ideally staged), key property details (beds, baths, price, location), a compelling description, and a clear call-to-action. Posts with staged photos receive 3x more engagement than those with empty rooms.

When should I post a just listed announcement?

Post within the first 24 hours of the listing going live. Share on Instagram, Facebook, and LinkedIn simultaneously. Send email announcements to your buyer list within 2 hours of MLS activation for exclusive early access.

How many photos should I include?

For Instagram, create a carousel with 5-10 photos — lead with the most stunning staged shot. For Facebook, include 8-15 photos. For email, use 3-5 key images with a link to the full gallery. Always lead with staged, not empty, rooms.

Should I use virtual staging for listing photos?

Yes. Virtual staging at $0.10/image transforms empty rooms into aspirational spaces that buyers connect with emotionally. Staged listings receive 40% more online views and sell 73% faster. It's the highest-ROI marketing investment for any listing.