Coming Soon Announcement Template
Build anticipation and attract early interest for upcoming listings with "Coming Soon" posts that create buzz before the property hits the MLS.
Social Media Post
Copy & customize🔜 COMING SOON to [Neighborhood]! 👀 Sneak peek at my newest listing: 🏠 [Beds] BD | [Baths] BA | [SqFt] SF 📍 [Neighborhood], [City] 💰 Price range: $[Range] [1-2 teaser sentences about the property without giving away the address] 🔔 Want early access? DM me to get on the preview list before it hits the market! Staying tuned = getting first dibs. 👀 #ComingSoon #[City]RealEstate #OffMarket #ExclusivePreview #[Neighborhood]
Email Preview
Copy & customizeSubject: 🔜 Exclusive Preview: New Listing Coming to [Neighborhood] Hi [Name], I have an exciting new listing coming to market in [Neighborhood] and wanted to give you an exclusive preview before it goes live: 🏠 [Beds] Bedrooms | [Baths] Bathrooms | [SqFt] SF 📍 [Neighborhood], [City] 🏡 [Brief property description] ✨ Highlights: [Top 3 features] The property will be officially listed on [Date], but I'm offering private showings to my VIP list starting [Date]. Interested? Reply to this email or call me at [phone] to schedule your preview. Best, [Your Name]
Pro Tips
Post 5-7 days before the listing goes live to build maximum anticipation
Use virtually staged photos as teasers — they create more excitement than empty rooms
Collect names/emails of interested buyers for a "VIP list" to follow up with
Follow your MLS rules for Coming Soon/pre-marketing policies
Create a countdown on Instagram Stories
Don't reveal the exact address until the official listing date
Stage Your Listings Professionally
Virtual staging transforms empty rooms into stunning photos. At $0.10/image, it's the highest-ROI marketing tool for any listing.


About Coming Soon Announcement
In the high-stakes world of real estate, generating buzz and anticipation is crucial before a property even hits the market. Our 'Coming Soon' marketing templates are meticulously designed to do just that.
Undoubtedly, the power of a well-crafted 'real estate coming soon template' lies in its ability to tap into the human desire for exclusivity and early access. It’s about creating a sense of urgency and excitement, hinting at something special while leaving the audience wanting more. Consider the psychology behind the 'coming soon' sign – it suggests a valuable opportunity that others haven't yet discovered. This triggers a fear of missing out (FOMO), driving potential buyers to engage with the listing proactively. Think about how Apple uses this strategy to announce new products; the anticipation alone generates massive media coverage and customer interest. In real estate, a strategically deployed 'coming soon' campaign, powered by our templates, achieves the same effect, turning curious onlookers into eager prospects.
Importantly, mastering customization is key to unlocking the full potential of any 'coming soon template for realtors'. While our templates provide a solid foundation, tailoring them to reflect the unique characteristics of the property and the surrounding neighborhood is essential. For a luxury condo in downtown Austin, focus on opulent imagery and sophisticated language highlighting upscale amenities. Conversely, for a family home in the suburbs of Plano, emphasize features like spacious yards, excellent schools, and community events. Don't underestimate the importance of incorporating your personal branding – your logo, colors, and tagline should be prominently displayed to reinforce your identity and build trust. While the core design of the template can remain consistent, ensuring the messaging and visuals resonate with the target buyer profile is paramount. It's about creating a connection that goes beyond just bricks and mortar.
Furthermore, a successful 'coming soon' campaign relies heavily on a well-defined distribution strategy. Think beyond simply posting the template on your website. Consider leveraging the power of social media platforms like Instagram and Facebook, targeting local groups and running targeted ads to reach potential buyers in the area. Email marketing is another powerful tool, allowing you to segment your audience and deliver personalized messages. For example, you could send a 'coming soon' announcement to subscribers who have previously expressed interest in properties similar to the one you're about to list. Don't overlook the effectiveness of direct mail, particularly for reaching older demographics or those who may not be active on social media. Timing is also critical. Start your 'coming soon' campaign a week or two before the official listing date to generate maximum buzz and allow time for potential buyers to prepare.
Ultimately, measuring the effectiveness of your 'real estate marketing templates', including your 'coming soon' campaigns, is crucial for optimizing your marketing efforts and maximizing your ROI. Track key metrics such as website traffic, social media engagement (likes, shares, comments), and lead generation (inquiries, showings). Use tools like Google Analytics and social media analytics dashboards to monitor these metrics and identify areas for improvement. Don't be afraid to A/B test different versions of your 'coming soon template' to see which headlines, images, or calls to action perform best. For instance, test two different versions of your email subject line to see which one generates a higher open rate. It’s also important to define what success looks like for your 'coming soon' campaign. Are you aiming to generate a certain number of leads, increase website traffic, or create a bidding war? Establishing clear goals will help you measure your progress and make data-driven decisions. Ensure you have a CRM in place to track leads and manage engagement effectively.
Finally, remember that a 'coming soon' campaign is just one piece of the puzzle. To achieve optimal results, integrate it seamlessly with your other marketing efforts. Ensure that your professional photography and virtual staging are top-notch to create a compelling visual narrative. Leverage social media to share behind-the-scenes glimpses of the property and build anticipation. Coordinate your 'coming soon' campaign with your official listing launch to create a cohesive and impactful marketing message. In essence, a successful real estate marketing strategy is a holistic approach that combines different channels and tactics to reach the right audience, generate leads, and ultimately, sell the property quickly and for the best possible price. Think of your 'coming soon' as the opening act to a blockbuster performance.
Template Customization Tips
Personalization Key
The single most impactful personalization element on a 'coming soon' template is a captivating, high-quality photograph or rendering of the property. Ditch the generic stock photos and invest in professional imagery that showcases the property's unique features and highlights its best angles. Even before the full listing goes live, a stunning visual can immediately grab attention and create a strong emotional connection with potential buyers, significantly boosting engagement.
Optimal Distribution
For 'coming soon' templates, a multi-channel approach is best, but focus on local Facebook groups for maximum impact. Target groups specific to the neighborhood or town where the property is located. Share the visually appealing template along with a brief, enticing description. Encourage group members to share the post and tag friends who might be interested. The hyper-local nature of these groups allows you to reach a highly targeted audience of potential buyers already interested in the area.
Visual Enhancement
Professional photography is non-negotiable, but virtual staging takes your 'coming soon' template to the next level. For vacant properties, virtual staging can transform empty rooms into inviting living spaces, allowing potential buyers to envision themselves in the home. Choose a virtual staging style that complements the property's architecture and target buyer profile. Showcase the versatility of the space and highlight key features like natural light, spacious layouts, and unique design elements.
Conversion Tracking
Implement a unique UTM parameter for your 'coming soon' template link, regardless of distribution channel (email, social, etc.). This allows you to accurately track which source is driving the most traffic to your website or landing page. Analyze your Google Analytics data to identify the most effective channels and optimize your future campaigns accordingly. If one channel is significantly outperforming others, allocate more resources to that channel to maximize your ROI.
Frequently Asked Questions
What is a coming soon listing?
A coming soon listing is a property marketed before it officially hits the MLS. It builds anticipation, collects interested buyers, and can generate offers quickly when the listing goes live. Check your local MLS rules for pre-marketing guidelines and restrictions.
How should I market a coming soon listing?
Use teaser posts on social media with staged photos (but no address), email your buyer database, and collect interested parties on a "VIP list." Post 5-7 days before the official listing date. Use virtually staged photos to create maximum visual impact.
Should I stage photos for a coming soon post?
Absolutely. Virtually staged photos create 3x more engagement than empty room photos. At $0.10/image, stage your key rooms before the listing goes live — these same images become your MLS photos when you go active.