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Agent Lens Editorial Team·Real Estate Technology Experts
Prospecting Script

Real Estate Voicemail Scripts Script

Effective voicemail scripts that get callbacks. Most real estate calls go to voicemail, so having a compelling, concise message is critical. These scripts are designed to pique curiosity, provide value, and prompt a return call.

The Value-Driven Voicemail

Script 1 of 3
Scenario

You are leaving a voicemail for a lead or prospect and want to provide enough value to earn a callback.

Copy & customize
Hi [Name], this is [Agent Name] with [Brokerage], calling at [Phone Number]. I have some information about your home at [Address] that I think you'll find really interesting. Based on recent sales in your neighborhood, your home's estimated value has changed significantly, and I wanted to share the specific numbers with you. This is not a sales call — I just want to make sure you have accurate information about your biggest asset. Give me a call back at [Phone Number] when you get a chance. Again, this is [Agent Name] at [Phone Number]. Have a great day!

The Follow-Up Voicemail

Script 2 of 3
Scenario

You are following up with someone you have already spoken with or met at an open house.

Copy & customize
Hi [Name], it's [Agent Name] following up from our conversation [at the open house on Saturday / last week / about your home search]. I found [a new listing that matches what you described / some updated market data for your neighborhood / a property that just hit the market before it goes public]. I didn't want you to miss this one. Give me a quick call back at [Phone Number] and I'll share the details. Looking forward to connecting — talk soon!

The Curiosity-Based Voicemail

Script 3 of 3
Scenario

You want to leave a short, intriguing voicemail that prompts a callback through curiosity.

Copy & customize
Hi [Name], this is [Agent Name] at [Phone Number]. I'm calling about your property on [Street Name]. Something came across my desk today that directly relates to your home, and I wanted to share it with you before I move on. Please give me a call back at [Phone Number] at your earliest convenience. Thanks!

Pro Tips

1

Keep voicemails under 30 seconds — anything longer gets skipped or deleted.

2

Say your phone number slowly and clearly, and repeat it at the end of the message.

3

Create curiosity without being misleading — the callback rate drops if people feel tricked.

4

Smile while you record — it genuinely changes the warmth and tone of your voice.

5

Leave voicemails at different times of day to find when your prospects are most responsive.

Pair Scripts with Stunning Photos

Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.

Before
Before: original empty room
After
After: AI virtually staged room

About Real Estate Voicemail Scripts

In the fast-paced world of real estate, a well-crafted voicemail can be the difference between a missed opportunity and a closed deal. This realtor scripts resource page is dedicated to mastering the art of the *real estate voicemail script*. It's not just about leaving a message; it's about sparking curiosity, building trust, and compelling the listener to take action. Think of your voicemail as a miniature commercial, a carefully constructed narrative designed to pique interest and open the door to a deeper conversation. We delve into the psychology behind effective communication, ensuring your message resonates on a profound level.

Importantly, a successful *voicemail script for realtors* transcends mere words; it embodies the right tone, pacing, and energy. It's about sounding genuinely interested and enthusiastic, without coming across as pushy or insincere. Remember, you're not just delivering a sales pitch; you're building a connection. Consider the impact of a slight pause before mentioning a key benefit, or the subtle shift in tone that conveys empathy and understanding. Your delivery can elevate a mediocre script to a powerful lead-generating tool. We'll explore techniques used by top producers in firms like Compass and Coldwell Banker to fine-tune their vocal presence and maximize their impact when leaving a message.

Furthermore, understanding that one size doesn't fit all, we provide a customization framework to adapt this *real estate voicemail script* to diverse personality types and market conditions. An analytical client might respond better to concise, data-driven messaging, while an expressive client might appreciate a more emotive and personable approach. Similarly, a hot seller's market requires a different strategy than a buyer's market. Tailor your *voicemail script for realtors* to reflect the specific needs and concerns of your target audience. Think about how Josh Altman from Million Dollar Listing tailors his approach to each client, instantly building rapport and trust.

Specifically, consider the inevitable objections that may arise after leaving a voicemail. “I’m not interested right now,” or “I’m already working with another agent” are common hurdles. Masterful objection handling involves acknowledging their concerns, empathizing with their situation, and subtly redirecting the conversation toward a mutually beneficial outcome. It's not about arguing or dismissing their objections; it's about understanding their perspective and offering a compelling reason to reconsider. The *real estate scripts* we developed equip you with proven responses to these common objections, allowing you to navigate these conversations with confidence and grace. Many agents at The Corcoran Group use these strategies daily to convert hesitant prospects into loyal clients.

Ultimately, leaving a compelling voicemail is just the first step. A robust follow-up system is crucial for converting those initial interactions into lasting relationships. Timing is everything. A timely follow-up call or email demonstrates your commitment and keeps you top of mind. Think about the appropriate medium for each client – some prefer a quick text message, while others value a more personalized phone call. The appropriate follow-up can transform a cold lead into a warm prospect, and eventually, a closed deal. Therefore, we’ll explore the specific timing, medium, and sequence that consistently convert prospects into clients, maximizing the effectiveness of your *real estate scripts* and voicemail efforts.

Script Usage Tips

1

Opening Hook

Crafting an irresistible opening hook is paramount. Instead of a generic greeting, try something unexpected and intriguing. For example, "I have a unique opportunity I wanted to discuss with you regarding property values in your neighborhood." This sparks curiosity and prompts them to listen further. A bland "Hi, it's John with ABC Realty" is easily dismissed.

2

Tone Calibration

Your tone is as important as the words you use. Speak with confidence, enthusiasm, and genuine interest. Avoid sounding rushed or robotic. Vary your pace slightly to emphasize key points. A warm, inviting tone builds rapport and encourages the prospect to return your call. Imagine discussing the breathtaking views from a penthouse apartment - let your voice reflect that excitement.

3

Objection Bridge

Anticipate common objections and proactively address them. If they're already working with an agent, acknowledge their loyalty but highlight a unique benefit you offer, such as access to off-market properties or specialized negotiation skills. "I understand you're working with someone, and I respect that. However, I wanted to share a recent development in your target area that might be of interest. No pressure, just information."

4

Follow-Up Sequence

Follow up within 24-48 hours of leaving the voicemail. If you don't hear back, send a brief email reiterating your offer and providing additional value, such as a market analysis or a list of comparable properties. Persistence, without being pushy, is key. After three attempts, consider moving the lead to a long-term nurturing campaign.

5

Practice Method

Practice the script repeatedly until it feels natural and conversational. Record yourself and listen back critically, paying attention to your tone, pace, and clarity. Role-play with a colleague or mentor to get feedback and refine your delivery. The more comfortable you are with the script, the more authentic you'll sound, and the greater your chances of success.

Frequently Asked Questions

What is the ideal length for a real estate voicemail?

Between 20 and 30 seconds. Voicemails longer than 30 seconds see a significant drop in listen-through rates and callbacks. Get to the point quickly: who you are, why you are calling, and what action you want them to take.

How many voicemails should I leave before giving up?

Leave 3 to 4 voicemails spread over 2 weeks, each with a slightly different message and value proposition. After that, switch to text and email follow-up. Some prospects will never return calls but will respond to a well-crafted text message.

Should I mention my brokerage in a voicemail?

Yes, briefly. It adds credibility and helps the recipient verify who you are if they search your name. But keep it short — your name, brokerage, and phone number. The focus should be on the value you are offering, not your credentials.