Social Media DM Scripts Script
Scripts for reaching out to potential leads via Instagram, Facebook, and LinkedIn direct messages. Social media prospecting requires a different tone than phone calls — these scripts help you start genuine conversations that lead to real estate opportunities.
Instagram DM to an Engaged Follower
Script 1 of 3Someone has been consistently liking or commenting on your real estate posts, and you want to start a conversation that could lead to business.
Hey [Name]! I noticed you have been engaging with my real estate content lately and I wanted to reach out personally to say thank you — it really means a lot. I am curious, are you following along because you are interested in the [local area] market, or are you thinking about making a move at some point? Either way, I am happy to be a resource. I have been posting a lot about what I do with AI virtual staging for my listings — those before and after transformations are pretty incredible, right? I recently staged a property digitally and it went from sitting with zero interest to getting multiple offers within a week. If you or anyone you know is thinking about buying or selling, I would love to chat. No pressure at all — I genuinely enjoy connecting with people and talking about real estate. And if you have any questions about the market, home values in your neighborhood, or anything housing-related, my DMs are always open. What part of town are you in, by the way?
Facebook DM After a Life Event
Script 2 of 3A Facebook friend has posted about a life event — new job, engagement, growing family, retirement — that often triggers a real estate transaction.
Hey [Name], congratulations on [the new job / engagement / baby on the way / retirement]! That is such exciting news. I am really happy for you. I hope this is not too forward, but as a real estate agent, I know that [life events like these] often come with thoughts about the next chapter — whether that is finding a bigger space, moving closer to work, or downsizing to something more manageable. If any of those thoughts have crossed your mind, I would love to be a resource for you. I help people navigate the whole process from start to finish, and I have some amazing tools — including AI virtual staging that makes listing photos look absolutely professional. It really helps sellers get top dollar and helps buyers visualize potential in properties. Even if a move is not on your radar right now, I am always happy to answer questions about the market or give you a sense of what your current home might be worth. No sales pitch, I promise — just a friend who happens to know real estate really well. Congrats again, and let me know if I can help with anything!
LinkedIn DM for Professional Networking
Script 3 of 3You want to connect with a professional on LinkedIn who could become a referral source or client — such as a corporate relocations manager, HR director, or financial advisor.
Hi [Name], thanks for connecting! I saw that you work in [their industry/role] at [Company], and I wanted to introduce myself properly. I am [Agent Name], a real estate agent with [Brokerage] here in [City]. I specialize in [niche — relocations, investment properties, luxury homes, etc.]. The reason I am reaching out is that I work with a lot of professionals in similar roles, and I have found that there is often a natural overlap between what we do. For example, I know that [HR directors often help relocating employees / financial advisors discuss real estate as part of wealth planning / etc.], and I would love to be a trusted resource you can refer people to when real estate comes up. What sets me apart is the level of marketing I provide for my listings — including AI virtual staging, professional photography, and targeted digital advertising. My clients consistently get more showings and stronger offers because of this approach. Would you be open to a quick virtual coffee sometime? I would love to learn more about what you do and see if there are ways we can support each other professionally. No pressure either way — I just believe in building genuine relationships.
Pro Tips
Personalize every message — reference something specific from their profile or recent post to show you are not copy-pasting a template.
Keep initial DMs short and conversational. Save the detailed pitch for after they respond and show interest.
Respond to their content for at least a week before sending a DM so your name is already familiar to them.
Never send the same script to multiple people in a visible way — social media users notice and it destroys credibility.
Use voice messages on Instagram for a more personal touch — hearing your voice builds trust faster than text.
Follow up once after 5 to 7 days if they do not respond, then let it go. Repeated messages come across as desperate.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.
Frequently Asked Questions
Is it appropriate to prospect via social media DMs?
Yes, when done correctly. The key is being genuine, conversational, and adding value rather than pitching immediately. Social media is inherently social — people expect conversations. The agents who struggle with DM prospecting are the ones who send copy-paste sales pitches. Focus on building relationships first, and business will follow naturally.
Which social media platform is best for real estate prospecting?
It depends on your target demographic. Instagram is excellent for reaching younger buyers and visually showcasing your work with virtual staging before-and-afters. Facebook is strong for connecting with your existing sphere and local community groups. LinkedIn is ideal for professional referral networks, corporate relocations, and high-net-worth clients. Most top agents maintain an active presence on all three.
How many DMs should I send per day?
Quality over quantity. Send 5 to 10 highly personalized DMs per day rather than 50 generic ones. Each message should reference something specific about the person — a recent post, a mutual connection, or a life event. At this rate, you will generate 2 to 3 meaningful conversations per week, which can translate to 1 to 2 new clients per month over time.