Showing Feedback Request Scripts Script
Scripts for requesting and collecting showing feedback from buyer agents. This feedback is essential for pricing adjustments, condition improvements, and keeping your seller informed. Quick, professional follow-up also builds your reputation with cooperating agents.
The Phone Call Follow-Up
Script 1 of 2A buyer agent just showed your listing and you are calling within 2 to 4 hours to request feedback.
Hi [Agent Name], this is [Listing Agent Name] with [Brokerage]. Thank you for showing my listing at [Address] today. I really appreciate you bringing your buyers through. I'm calling to get your honest feedback — I want to make sure we're presenting this home in the best possible way. What did your buyers think overall? [Listen.] That's really helpful. A couple of specific questions if you don't mind: How did your buyers feel about the price point compared to other homes they've seen? Were there any features that stood out positively? Was there anything that concerned them or turned them off? [Listen and take notes.] Thank you so much for this feedback — I share all of it with my sellers so we can continuously improve the listing. By the way, I noticed your buyers seemed interested in [area/style] — I have a few other listings and pocket listings that might work for them if this one isn't the right fit. Would you like me to send you the details?
The Text and Email Follow-Up
Script 2 of 2You want to send a quick text to request feedback, followed by an email with a structured feedback form.
TEXT: Hi [Agent Name]! Thanks for showing [Address] today. Quick question — how did your buyers feel about the home? Any feedback on price, condition, or presentation? I appreciate your insight! EMAIL Subject: Showing Feedback — [Address] Hi [Agent Name], Thank you for showing [Address] to your clients today. I value your professional perspective and would love your feedback on a few points: 1. Overall impression — did the home meet your buyers' expectations? 2. Pricing — how does [Price] feel compared to similar homes on the market? 3. Condition — was there anything that concerned your buyers or that they loved? 4. Likelihood — on a scale of 1-10, how interested are your buyers in this property? Your feedback helps me serve my sellers and ensures the listing stays competitive. And if this home wasn't the right fit, I may have other options in the area for your buyers. Thanks again! [Agent Name]
Pro Tips
Request feedback within 2 to 4 hours of the showing — the agent's memory is freshest and they are most responsive.
Ask specific questions rather than "how'd it go?" Specific questions yield actionable feedback.
Share feedback with your sellers promptly. Transparency builds trust, even when the feedback is not all positive.
Track feedback trends in a spreadsheet — if 3 agents mention the same issue, it needs to be addressed.
Use feedback as a tool for pricing conversations. "Five out of five agents said the price is too high" is powerful data.
Thank agents for their feedback and offer to reciprocate — this builds valuable agent-to-agent relationships.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.


About Showing Feedback Request Scripts
Gathering feedback after a showing is crucial for refining your sales strategy and ultimately closing the deal. These scripts provide a structured approach to obtaining valuable insights from potential buyers. The magic of a truly effective real estate showing feedback script lies not just in the words themselves, but in understanding the underlying psychology at play. Prospects, fresh from viewing a property like that stunning Victorian on Elm Street, are often processing a whirlwind of emotions and practical considerations. They might be hesitant to be completely candid, fearing they'll hurt your feelings or reveal their hand too early in negotiations. Your goal is to create a safe space for honest feedback by demonstrating genuine interest in their perspective, not just a desire to 'close the deal'. This means subtly acknowledging their right to dislike aspects of the property while highlighting its unique selling points based on their pre-showing criteria. A well-crafted real estate showing feedback script allows you to tap into their decision-making framework, understanding what truly resonated and what fell short, allowing you to tailor your approach moving forward.
Next, perfect delivery is paramount; it's the invisible hand guiding the conversation. Avoid sounding like a robot reciting lines – that's the quickest way to lose a prospect's trust. Instead, focus on infusing your personality and genuine curiosity into the real estate showing feedback script. Think about the flow of a conversation with a friend, not a sales pitch. Your tone should be warm, empathetic, and genuinely interested. Pacing is also key; don't rush through the questions. Allow pauses for the prospect to reflect and formulate their thoughts. A powerful opening line could be something like, "Thanks again for taking the time to view the property. I'm genuinely curious to hear your initial thoughts – what stood out to you the most?" This immediately establishes a conversational tone and invites open dialogue. Transition smoothly between questions, acknowledging their responses and building rapport along the way.
Indeed, customization is the secret ingredient that elevates a good showing feedback script for realtors to a truly exceptional one. Not all buyers are created equal. An analytical buyer, like an engineer I once worked with in Austin, will likely appreciate direct, fact-based questions and data-driven insights. On the other hand, an expressive buyer might respond better to open-ended questions that allow them to share their feelings and impressions. Tailor your approach based on their personality type. Similarly, adapt your script to the price point of the property. A luxury home showing requires a more sophisticated and nuanced approach compared to a starter home. Market conditions also play a crucial role. In a seller's market, you might focus on identifying potential deal-breakers early on, while in a buyer's market, you might emphasize the unique features and benefits of the property to create a sense of urgency. Remember, the best real estate scripts are not rigid templates but flexible frameworks that can be adapted to any situation.
Therefore, objection handling is an art form in itself. Be prepared to address common concerns such as the size of the backyard, the outdated kitchen, or the proximity to the highway. The key is not to dismiss their concerns but to acknowledge them and offer solutions or alternative perspectives. For example, if a prospect expresses concern about the size of the backyard, you could say, "I understand that the backyard isn't as large as you'd hoped. However, many families in this neighborhood appreciate the low maintenance aspect, and there's a fantastic community park just a short walk away." Notice that you're not directly contradicting their concern but offering a counterpoint. The 'how' you say it is just as important as what you say. Maintain a calm, confident, and empathetic tone. Avoid getting defensive or argumentative. Instead, focus on understanding their underlying concerns and addressing them with thoughtful and informative responses. Mastering objection handling is a critical skill for any realtor using a showing feedback script.
Finally, a robust follow-up system is the final piece of the puzzle. The conversation doesn't end when the showing is over. The timing, medium, and sequence of your follow-up can significantly impact your chances of converting a prospect into a client. Immediately after the showing, send a brief thank-you text message expressing your appreciation for their time and reiterating your availability to answer any further questions. Within 24 hours, send a follow-up email summarizing the key features of the property and addressing any specific concerns they raised during the showing. If they haven't responded within a few days, make a follow-up phone call to gauge their interest and offer additional information or resources. The goal is to stay top-of-mind without being pushy or intrusive. A well-executed follow-up system demonstrates your professionalism, attentiveness, and commitment to providing exceptional service. This, coupled with a well-crafted real estate showing feedback script, will undoubtedly elevate your sales game.
Script Usage Tips
Opening Hook
Instead of launching straight into questions, start with a personalized observation. For example, "Mr. and Mrs. Johnson, I noticed you spent a considerable amount of time admiring the view from the master bedroom balcony. What particularly caught your eye about it?" This shows you were paying attention and encourages them to open up about their positive impressions first.
Tone Calibration
Record yourself practicing the real estate showing feedback script. Pay close attention to your vocal delivery. Are you sounding enthusiastic and approachable, or monotone and disinterested? Adjust your tone to be slightly more upbeat than your normal speaking voice, and consciously slow down your pacing to allow for thoughtful responses. A genuine smile can also be heard in your voice.
Objection Bridge
When a prospect raises a concern, use the "feel, felt, found" technique to bridge the gap. For instance, if they say the kitchen is outdated, respond with: "I understand how you *feel* about the kitchen. Other buyers *felt* the same way initially. However, they *found* that the large footprint and good natural light made it an ideal space for a modern renovation." This acknowledges their feelings without dismissing them.
Follow-Up Sequence
The day after the showing, send a personalized video message instead of a generic email. Use a tool like BombBomb to record a short video highlighting the features they liked most and addressing their concerns. This personal touch can make a significant impact and set you apart from other realtors. Keep it brief and authentic.
Practice Method
Role-play with a colleague or friend who can act as a challenging prospect. Have them throw curveball questions and objections at you. This will help you anticipate potential challenges and refine your responses in a safe environment. Record the role-play and review it to identify areas for improvement. The more you practice, the more natural and confident you'll become.
Frequently Asked Questions
How do I get agents to actually respond to showing feedback requests?
Make it easy and quick. Send a text first with 1 to 2 specific questions, then follow up with a brief email if they do not respond. Keep your request under 30 seconds to read. Offering reciprocity — "I'd be happy to do the same for your listings" — increases response rates significantly.
What do I do with negative showing feedback?
Share it with your sellers diplomatically but honestly. Frame negative feedback as actionable intelligence: "Three agents mentioned the carpet — replacing it for $2,000 could eliminate the biggest objection and potentially add $10,000 in buyer-perceived value." Use feedback to drive improvements, not to discourage your seller.
Should I use automated showing feedback systems?
Automated systems like ShowingTime or Feedback Central can supplement your personal follow-up but should not replace it. Personal calls yield more detailed, honest feedback and build agent relationships. Use automation as a backup for agents you cannot reach personally.