Pre-Listing Packet Scripts Script
Scripts for sending and following up on pre-listing packets — the marketing materials you send to prospective sellers before your listing appointment. A strong pre-listing packet sets the stage for a successful presentation and positions you above the competition.
Sending the Pre-Listing Packet
Script 1 of 3You have a listing appointment scheduled and want to send your pre-listing packet in advance to make a strong first impression.
Hi [Seller Name], thank you so much for scheduling time to meet with me on [Date] at [Time]. I am looking forward to seeing your home and discussing how I can help you achieve the best possible result. In preparation for our meeting, I have put together a personalized pre-listing packet that I would like to send over. It includes a detailed comparative market analysis for your home, my step-by-step marketing plan, recent client testimonials and case studies, a breakdown of my virtual staging and professional photography services, current market conditions in [Neighborhood], and information about the selling process timeline. I want you to have this in advance so you can review it at your pace and come to our meeting with any questions. One of the things I think you will find most interesting is the before-and-after section showing how AI virtual staging transforms listing photos. I use this technology on every listing, and the results speak for themselves — my virtually staged listings average [X percent] more online views and sell [X days] faster than the local average. I will send this over via [email/physical delivery], and please do not hesitate to call or text me if anything stands out or if you have questions before we meet. I want our time together to be as productive as possible. Looking forward to meeting you!
Following Up After Sending the Packet
Script 2 of 3You sent the pre-listing packet a few days ago and want to follow up before the listing appointment.
Hi [Seller Name], this is [Agent Name]. I wanted to check in and make sure you received the pre-listing packet I sent over on [Day]. I know it is a lot of information, but I wanted to give you enough detail to feel confident and prepared for our meeting. Were you able to take a look through it? ... Great. Did anything stand out to you, or do you have any initial questions? [Listen and respond to their questions.] One section I would love to highlight is the marketing plan, specifically the AI virtual staging examples. Those before-and-after photos show exactly how I would present your home online. Buyers today start their search on their phones, and listings with professionally staged photos get dramatically more attention. Even if your home is beautifully furnished, virtual staging lets us create that picture-perfect, model-home look in every single photo. I also included my track record data — average days on market, list-to-sale price ratio, and client satisfaction scores. I believe in full transparency so you can evaluate my performance objectively. Is there anything specific you would like me to address during our meeting on [Date]? I want to make sure I come prepared to answer all of your questions. See you on [Day]!
Following Up When a Seller Goes Silent After Receiving the Packet
Script 3 of 3You sent the pre-listing packet and scheduled a meeting, but the seller has gone quiet and is not responding to confirm.
Hi [Seller Name], this is [Agent Name]. I just wanted to touch base about our meeting scheduled for [Date and Time]. I know life gets busy, and I want to make sure the timing still works for you. I also wanted to mention that since I sent your pre-listing packet, there have been some interesting developments in the [Neighborhood] market. [Specific update — a new comparable sale, a change in inventory levels, or a market trend.] This actually strengthens the case for the pricing strategy I outlined in the packet. I have also prepared a few additional items for our meeting, including a customized virtual staging preview of how your home would look in listing photos. I took the liberty of pulling your home's exterior photo and creating a quick mockup using our AI staging technology — I think you will be impressed with how it transforms the presentation. I understand that selling your home is a big decision, and you may still be weighing your options. Whether you are interviewing multiple agents or just exploring the idea, I respect that process completely. My goal for our meeting is simply to show you what I can do and let the results speak for themselves. Would you like to confirm [Date and Time], or would a different day work better for your schedule? I am flexible and happy to accommodate.
Pro Tips
Send your pre-listing packet 3 to 5 days before the appointment — enough time for them to review but not so far out that they forget.
Include before-and-after virtual staging examples in every pre-listing packet. Visual proof of your marketing capability is more convincing than words alone.
Personalize the packet with the seller's specific property data — address, comparable sales, and neighborhood statistics. Generic packets feel mass-produced.
Follow up within 48 hours of sending to confirm receipt and address questions. The follow-up call is often where you build the deepest rapport.
Include a section on post-NAR settlement changes and how you handle buyer agent compensation transparency — this shows you are current and professional.
Add a "What My Clients Say" section with 3 to 5 specific testimonials that mention measurable results — sale price, days on market, and client experience.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.
Frequently Asked Questions
What should be included in a pre-listing packet?
A strong pre-listing packet includes a comparative market analysis, your marketing plan with specific tactics, professional photography and virtual staging examples, client testimonials, your track record data (days on market, list-to-sale ratio), a timeline of the selling process, your bio and credentials, and information about your brokerage. The best packets are personalized to the specific property and seller rather than generic templates.
Should I send a physical or digital pre-listing packet?
Both have advantages. A professionally printed physical packet makes a strong impression and is harder to ignore than an email. A digital packet is faster, can include video walkthroughs and interactive elements, and is easier for the seller to share with their spouse or family. Many top agents send both — a digital version immediately and a physical version by courier for a premium touch.
How do I stand out from other agents' pre-listing packets?
Personalization and visual proof are the keys. Include a virtual staging mockup of the seller's actual home to show them exactly what your marketing will look like. Add a video introduction of yourself. Include specific case studies from the seller's neighborhood rather than generic statistics. The agents who win listings are the ones whose pre-listing packets make the seller think "this person is going to do something special with my home."