Open House Follow-Up Scripts Script
Scripts for following up with open house visitors to convert them into clients. The open house is just the beginning — the real business happens in the follow-up. These scripts help you reconnect with visitors, gauge their interest, and offer your services.
The Same-Day Follow-Up
Script 1 of 3You are calling or texting open house visitors the same day or the next morning to capitalize on their fresh interest.
Hi [Visitor Name], this is [Name] with [Brokerage]. Thank you so much for stopping by the open house at [Address] today! I wanted to follow up while the home is still fresh in your mind. What did you think of the property? [Listen to their response.] I'm glad you noticed [specific feature they mentioned]. That's actually one of the highlights of this home. I'm curious — is this the kind of home you're looking for, or are you exploring different styles and neighborhoods? ... Whether this particular home is the one or not, I'd love to help you in your search. I have access to listings that haven't hit the market yet, and I use virtual staging to help buyers see the full potential of every property — even ones that might not photograph perfectly at first glance. Would you be open to me setting up a customized property search based on your criteria?
The Interested but Not Ready Visitor
Script 2 of 3The open house visitor expressed interest but mentioned they are not ready to buy for a few months.
Hi [Visitor Name], it's [Name] from the open house at [Address]. I really enjoyed chatting with you and learning about what you're looking for. You mentioned you're thinking about starting your search in a few months, and I think that's actually a smart timeline. Here is what I'd suggest: let me set you up on an automated search right now so you can start watching the market and getting a feel for pricing and inventory. There is no pressure to act — you are just gathering data. This way, when you're ready to tour homes, you'll already have a clear picture of what's available and what things cost. I send my clients a lot of virtually staged photos too, which really helps visualize potential in homes that might look bare or dated in their listing photos. Sound good? What are the top three things on your wish list?
The Neighbor or Nosy Visitor
Script 3 of 3You realize the visitor is a neighbor checking out the competition rather than an active buyer, and you want to turn this into a listing lead.
Hi [Visitor Name], it's [Name] from the open house at [Address]. Thanks for coming by! I noticed you mentioned you live in the neighborhood — that's great. Neighbors always have the best insight into what makes this area special. I'm curious, with this home listed at [Price], have you thought about what your home might be worth? The market has been [strong/active] in your neighborhood, and I've seen values [increase/hold steady] this year. I'd be happy to put together a free, no-obligation home valuation for you. Even if you're not thinking about selling, it's great information to have for financial planning or refinancing. And if you ever do decide to list, my marketing package includes virtual staging that makes every room look incredible in listing photos — it's one of the tools that helped attract all the traffic we saw today. Would a quick valuation be helpful for you?
Pro Tips
Follow up within 2 hours of the open house ending — speed is everything. The visitor is still thinking about homes and making decisions.
Collect contact information at the open house using a digital sign-in sheet that captures name, email, phone, and current living situation.
Reference something specific from your conversation to show you were listening and make the follow-up feel personal.
Categorize visitors into buyers, sellers (neighbors), and browsers. Tailor your follow-up to each category.
Send a text first, then call. Many people are more responsive to text and will answer a subsequent call from a number they recognize.
Include a link to the listing or a virtual staging gallery in your follow-up text or email for visual reinforcement.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.
About Open House Follow-Up Scripts
The open house follow-up is the unsung hero of real estate lead generation. Many agents drop the ball after the event, leaving potential deals on the table. This script empowers you to transform casual browsers into serious buyers by speaking directly to their unspoken needs and anxieties. It works because it's built on genuine curiosity and helpfulness, not pushy sales tactics. Think of it as planting seeds – you're not demanding a harvest today, but nurturing the ground for future growth. This approach is especially crucial in today's market where information is abundant, and trust is the most valuable currency. Clients aren't looking for salespeople; they're seeking informed advisors who understand their goals and can guide them through the complexities of a real estate transaction.
Now, perfect delivery is paramount. This isn't about reciting lines like a robot; it's about conveying genuine interest and empathy. Your tone should be warm, conversational, and confident, but never arrogant or condescending. Imagine you're chatting with a friend about a property you genuinely love. A little inflection can make a huge difference. For example, instead of a flat "Did you have any questions about the property?" try injecting some curiosity: "I was just curious, what stood out to you most about the home?" That small shift instantly makes the conversation more engaging. Mastering the art of the pause is also key. Don't rush through the script; give the prospect time to process and respond. Remember, silence isn't awkward; it's an opportunity for them to share their thoughts.
Of course, customization is essential. No two prospects are alike, so your approach must be flexible. The detailed "real estate open house follow up script" we're about to dive into serves as a foundation, not a rigid structure. Consider the prospect's personality type. Are they analytical and data-driven? Then, be prepared to provide detailed information about comparable properties and market trends. Are they more expressive and emotional? Focus on the lifestyle aspects of the home and how it can fulfill their dreams. The price point of the property also influences your approach. A luxury home requires a more sophisticated and personalized touch, while a starter home calls for a more practical and budget-conscious conversation. Adaptability is the name of the game, and mastering the art of reading your audience is the key to success.
Regarding objection handling, this is where many agents falter. The "I'm just looking" objection is a classic, but it's not a dead end. It's an invitation to uncover their underlying motivations. Rather than dismissing it with a generic response, try something like, "Of course! Just out of curiosity, what are you looking for in your ideal home?" This subtle shift transforms the objection into an opportunity to gather valuable information and tailor your approach. Another common objection is, "We're already working with an agent." Respect their loyalty, but don't give up entirely. You can respond with, "That's great! I'm happy to be a resource if you ever need a second opinion or have any questions about the area." This positions you as a helpful advisor, even if they're not currently in the market.
Finally, a robust follow-up system is critical for converting open house visitors into clients. The "real estate open house follow up script for realtors" doesn't end with the initial conversation. It's just the beginning. Within 24 hours, send a personalized email or text message thanking them for attending and reiterating your offer to be a resource. A week later, follow up with a valuable piece of content, such as a market report or a guide to local schools. Don't be afraid to pick up the phone and call them again, but always have a specific reason for calling, such as sharing a new listing that matches their criteria. The key is to stay top-of-mind without being pushy. Implement a CRM system like Follow Up Boss to track your interactions and ensure no lead falls through the cracks. Remember, consistent and thoughtful follow-up is the secret sauce to turning open house visitors into loyal clients using effective "real estate scripts".
Script Usage Tips
Opening Hook
Avoid generic greetings like "Hi, just following up!" Instead, use a personalized hook that references something specific you discussed at the open house. For example: "Hi [Prospect Name], it's [Your Name] from the open house on Saturday. I remember you mentioning your love for gardening – I just wanted to share a resource about the best nurseries in the area."
Tone Calibration
Record yourself delivering the script and analyze your tone. Are you speaking too quickly? Do you sound monotone? Practice varying your pitch and pace to create a more engaging and conversational tone. Imagine you're talking to a close friend - relaxed, informative, and genuinely interested.
Objection Bridge
When faced with the "We're just looking" objection, use the "feel, felt, found" technique. Acknowledge their feeling ("I understand you're just looking"), share a relatable experience ("Many of my clients felt the same way initially"), and then offer a positive outcome ("But they found that exploring their options early helped them make a more informed decision when they were ready to buy.")
Follow-Up Sequence
Implement a 3-touch follow-up sequence: Day 1: Personalized email/text thanking them for attending. Day 7: Share a relevant article or market report. Day 14: A phone call offering a personalized property search or market consultation. Automate this sequence in your CRM to ensure consistency.
Practice Method
Role-play the script with a colleague or friend, switching roles between the agent and the prospect. Ask for honest feedback on your delivery, tone, and ability to handle objections. The more you practice, the more natural and confident you'll become when using the "real estate open house follow up script" in real-world scenarios.
Frequently Asked Questions
When should I follow up after an open house?
Follow up the same day or within 24 hours. Research shows that leads contacted within the first hour are 7 times more likely to convert. Send a text within 2 hours, call the next morning, and follow up with an email that includes the listing details and virtual staging gallery.
How do I get open house visitors to sign in?
Use a digital sign-in form on a tablet at the entrance. Position it near a refreshment table so visitors have a natural stopping point. Make it quick — name, email, phone, and one question like "Are you currently working with an agent?" Some agents also offer a door prize drawing as incentive.
What percentage of open house visitors become clients?
On average, about 2 to 5 percent of open house visitors will transact with the hosting agent. However, every visitor is a potential referral source. Even browsers and neighbors may know someone looking to buy or sell. Consistent follow-up with all visitors dramatically increases your conversion rate over time.