Just Sold Announcement Scripts Script
Scripts for leveraging a recent sale to generate new business. A just-sold announcement is one of the most powerful prospecting tools in real estate — it proves you get results, establishes neighborhood expertise, and creates urgency for homeowners considering a sale.
Just Sold Email to Your Database
Script 1 of 3You just closed a sale and want to announce the results to your database to showcase your success and generate new leads.
Subject: Just Sold — [Address] Closed for [Sale Price] in Just [Days on Market] Days! Hi [Name], I am thrilled to share that we just closed on [Address] in [Neighborhood]! Here are the results: Listed at: [List Price]. Sold for: [Sale Price] — that is [percentage] [above/at/below] asking price. Days on market: [Number]. The key to this result was our marketing strategy. From day one, we used AI virtual staging to create stunning listing photos that generated [X] online views in the first week — [X times] more than the average listing in the area. Combined with professional photography, targeted digital advertising, and strategic pricing, we created the kind of buyer demand that drives strong offers. [If applicable: We received [X] offers within [timeframe], and the winning offer included [favorable terms — escalation clause, appraisal gap coverage, flexible closing, etc.].] For homeowners in [Neighborhood], this sale is significant. It sets a new comparable at [Price per square foot], which positively affects property values throughout the area. If you are curious about what this sale means for your home's value, I would be happy to provide a personalized market analysis at no cost. The 2025-2026 market continues to reward sellers who invest in exceptional marketing and strategic pricing. If you or anyone in your network is considering a sale, I would love the opportunity to deliver similar results. Thank you for your continued trust and referrals. Best, [Agent Name]
Just Sold Door-Knocking Script
Script 2 of 3You are knocking on doors in the neighborhood of a home you just sold to share the results and prospect for new listings.
Hi there, I am [Agent Name] with [Brokerage]. I just wanted to stop by with some great news for the neighborhood — the home at [Address] just sold for [Sale Price]. That is [context — above asking, a record for the street, highest price per square foot in the area, etc.]. I am the agent who handled the sale, and I wanted the neighbors to hear the results directly from me because this sale affects your property values too. When a home in your neighborhood sells for a strong price, it raises the comparable sales data that appraisers and buyers use to evaluate every home nearby. This sale means your home is now worth more than it was a month ago. One of the reasons we achieved such a strong result was our marketing approach. We used AI virtual staging and professional photography to make the listing stand out online, and the response was incredible — we had [X] showings in the first week. I do the same level of marketing for all of my listings. Now, I know selling may not be on your mind right now, but I want to leave you with my card and this market report showing what homes in [Neighborhood] are worth right now. If you ever have questions or want an updated home value, just reach out — I am always happy to help. Before I go, do you know anyone in the neighborhood who might be thinking about selling? I have buyers who are actively looking in this area after missing out on [Address].
Just Sold Social Media Post
Script 3 of 3You are sharing your recent sale on social media to build credibility and attract new clients.
JUST SOLD! Another incredible result for my clients! [Address] in [Neighborhood] is officially sold, and I could not be more proud of this outcome. The details: Listed at [List Price]. Sold for [Sale Price]. [X] days on market. [X] showings. [X] offers received. The secret? World-class marketing. We used AI virtual staging to transform every room into a magazine-worthy space, and the response was overwhelming. The virtually staged photos generated over [X] views online — that is [X times] more than the average listing. Buyers were lining up before the first open house. But great marketing only works when paired with smart pricing strategy. We priced this home based on deep market analysis, positioning it to attract maximum buyer interest while leaving room for competitive offers. The result speaks for itself. To my amazing clients — congratulations and thank you for trusting me with this journey. And to anyone thinking about selling — this is the kind of result I deliver for every client. Professional photography, AI virtual staging, strategic pricing, and aggressive marketing that generates real demand. Your home deserves this level of service. DM me for a complimentary market analysis and to learn what your home could sell for in today's market. Hashtags: #JustSold #ResultsThatSpeak #[City]RealEstate #VirtualStaging #RealEstateSuccess #[Neighborhood] #SoldAboveAsking
Pro Tips
Share just-sold results within 48 hours of closing while the excitement is fresh and the data is newsworthy.
Always include specific metrics — sale price, days on market, number of offers, and above-asking percentage. Concrete numbers are more impressive than vague claims.
Mention your AI virtual staging and marketing strategy in every announcement. This demonstrates your value proposition and attracts sellers who want the same results.
Door-knock the 50 closest homes within a week of closing. Neighbors are most receptive to your message right after a nearby sale.
Send a just-sold postcard to the surrounding 200 homes. Physical mail has high visibility and reinforces your neighborhood presence.
Always include a call-to-action: offer a free market analysis, invite them to call with questions, or ask for referrals. Every announcement should generate leads.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.
Frequently Asked Questions
How do I use a just-sold announcement to get new listings?
A just-sold announcement proves you can deliver results, which is the most compelling listing pitch possible. Include specific metrics that demonstrate your effectiveness, mention your marketing tools like virtual staging and professional photography, and offer a free market analysis to anyone who is curious about their home value. The combination of proven results and a low-pressure offer generates warm listing leads consistently.
Should I share just-sold results even if the home sold below asking?
You can, but focus on the positive aspects of the transaction — perhaps it sold quickly, the seller achieved their goals, or you navigated a difficult situation successfully. If the sale was below asking, emphasize lessons learned and market insights rather than the specific numbers. In most cases, it is best to focus your just-sold announcements on your strongest results.
What metrics should I highlight in a just-sold announcement?
Lead with the most impressive metric: above-asking sale price, fast days on market, number of competing offers, or record price per square foot. Then provide context — how your marketing strategy contributed to the result. Always mention your virtual staging, photography, and digital marketing as differentiators. Buyers and sellers remember specific numbers far more than general claims.