Just Listed Announcement Scripts Script
Scripts for announcing new listings to your database, neighborhood, and social media followers. A strong just-listed announcement generates immediate interest, positions you as an active agent, and can produce both buyer leads and future listing leads from impressed neighbors.
Just Listed Email to Your Database
Script 1 of 3You have a new listing and want to announce it to your client database and sphere of influence to generate buyer interest and referrals.
Subject: Just Listed — Stunning [Bedrooms]-Bed [Property Type] in [Neighborhood] at [Price]. Hi [Name], I am excited to share my newest listing with you! I just listed [Address] — a beautiful [bedrooms]-bedroom, [bathrooms]-bathroom [property type] in the heart of [Neighborhood]. Here are the highlights: [Key Feature 1 — e.g., completely renovated kitchen with quartz countertops and stainless appliances]. [Key Feature 2 — e.g., spacious backyard with mature landscaping, perfect for entertaining]. [Key Feature 3 — e.g., prime location within walking distance of top-rated schools and parks]. [Key Feature 4 — e.g., new roof, HVAC, and water heater — move-in ready with no major expenses on the horizon]. Listed at [Price], this home is priced to attract strong buyer interest in the current market. I used AI virtual staging to showcase every room at its absolute best — the photos are stunning, and I think you will agree when you see the listing. In the 2025-2026 market, well-priced homes with exceptional marketing are selling quickly. I expect significant interest on this one. If you or anyone you know is looking for a home in [Neighborhood/Area], please reach out to me directly. I am happy to arrange a private showing before the open house. And if you have been thinking about selling your own home, my recent activity in the area means I have fresh buyer interest and market data that could benefit you. Let me know if you would like a complimentary market analysis. Thank you for your continued support — referrals from my network are the foundation of my business. Best regards, [Agent Name]
Just Listed Door-Knocking Script for Neighbors
Script 2 of 3You are going door-to-door in the neighborhood of your new listing to introduce yourself, announce the listing, and prospect for future business.
Hi there, I am [Agent Name] with [Brokerage]. I just listed the home at [Address] — the [brief description, like "the two-story with the blue door"] right [down the street / around the corner]. I wanted to stop by and introduce myself because I believe neighbors should be the first to know when a home goes on the market in their neighborhood. The reason is simple: you probably know people who would love to live near you. Maybe a friend, family member, or coworker has mentioned they are looking for a home. If so, I would love to talk to them — and wouldn't it be great to have someone you know move into the neighborhood? I am really proud of the marketing we are doing on this listing. We had professional photography done and used AI virtual staging technology to make every room look absolutely incredible in the online photos. The listing is going to get a lot of attention, which is great for the entire neighborhood because strong sales support everyone's property values. I also want you to know that I specialize in this area. If you ever have questions about your home's value or the local market, I am always happy to help — no strings attached. Here is my card, and I have a flyer for the listing if you would like to share it with anyone who might be interested. The open house is [Date and Time] — feel free to stop by and take a look, even if you are just curious. It is always good to know what homes in your neighborhood are selling for. Do you happen to know anyone who might be looking to buy in this area?
Just Listed Social Media Announcement
Script 3 of 3You are crafting a social media post to announce your new listing on Instagram, Facebook, or LinkedIn.
JUST LISTED! I am thrilled to introduce [Address] to the market — a gorgeous [bedrooms]-bed, [bathrooms]-bath [property type] in one of [City's] most sought-after neighborhoods. This home has everything today's buyers are looking for: [Feature 1], [Feature 2], [Feature 3], and an incredible location just minutes from [local amenity]. My team and I went all-in on the marketing for this one. We used AI virtual staging to transform every room into a magazine-worthy space, and I have to say — the results are stunning. Swipe through to see the before-and-after transformation and the final listing photos. Priced at [Price], this home is positioned perfectly for the current [City] market. Inventory is tight, buyer demand is strong, and homes with this level of presentation and marketing do not last long. Want to see it in person? I am hosting a private preview on [Date] and an open house on [Date]. DM me or call [Phone Number] to schedule a showing. Know someone who is looking? Tag them below or share this post — you might just help someone find their dream home! And if this listing has you thinking about your own home's value, I would love to provide a complimentary market analysis. The market is moving, and you might be surprised at what your home is worth in 2026. Hashtags: #JustListed #[City]RealEstate #NewListing #VirtualStaging #HomeForSale #[Neighborhood] #RealEstateAgent
Pro Tips
Announce new listings within 24 hours of going live on MLS to capture the initial wave of buyer interest when excitement is highest.
Always include AI virtual staging photos in your announcements — they dramatically increase engagement, shares, and inquiries compared to standard photos.
Send targeted just-listed emails to buyers in your database who match the property criteria. Personalized recommendations convert better than blast emails.
Door-knock the 50 nearest homes within 48 hours of listing. This generates neighbor referrals and positions you as the active neighborhood expert for future listings.
Post on social media with a mix of property photos, behind-the-scenes content, and virtual staging before-and-afters to maximize engagement.
Track which announcement channels generate the most buyer inquiries so you can optimize your marketing strategy for future listings.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.
Frequently Asked Questions
When is the best time to announce a new listing?
Send email announcements on Tuesday, Wednesday, or Thursday mornings between 9 and 11 AM for the highest open rates. Post on social media during peak engagement times — typically 11 AM to 1 PM and 7 to 9 PM. Go door-knocking on weekday evenings between 5 and 7 PM or Saturday mornings between 10 AM and 12 PM when homeowners are most likely to be home.
Should I announce every listing I take?
Yes, every listing is an opportunity to showcase your activity, marketing skills, and local expertise. Even if the listing does not match your database's needs, the announcement reinforces your position as a productive, successful agent. Consistent just-listed announcements keep you top-of-mind with your sphere and attract both buyer and seller leads.
How do I use a just-listed announcement to generate seller leads?
Include a line in every announcement that says something like "Thinking about selling? My listings receive exceptional marketing including AI virtual staging, professional photography, and targeted advertising. Contact me for a complimentary market analysis." Neighbors who see your marketing quality often reach out when they are ready to sell. The just-listed announcement is both a buyer attraction tool and a listing prospecting tool.