Holiday & Seasonal Touchpoint Scripts Script
Scripts for staying in touch with your database during holidays and seasonal events. Consistent, thoughtful touchpoints keep you top-of-mind without feeling salesy. These scripts help you nurture relationships year-round and generate referrals through genuine connection.
New Year Touchpoint Message
Script 1 of 3It is early January and you want to connect with your database to wish them a happy new year and plant seeds for the year ahead.
Happy New Year, [Name]! I hope 2026 is off to a wonderful start for you and your family. As we kick off a new year, I wanted to reach out with a couple of things. First, thank you for being part of my network. Whether you are a past client, a friend, or someone I have connected with along the way, I genuinely value our relationship and appreciate the trust you place in me. Second, I wanted to share a quick market update. The [City/Area] real estate market is entering 2026 with [brief market snapshot — inventory levels, price trends, interest rate outlook]. For homeowners, this means [relevant insight — your home value has likely increased, it is a strong time to sell, etc.]. For buyers, [relevant insight — new opportunities, stabilizing prices, etc.]. If real estate is on your radar this year — even casually — I would love to be your resource. I have been investing in some amazing new marketing tools including advanced AI virtual staging that makes listing photos look absolutely incredible. My sellers are seeing significantly more online engagement and faster sales because of it. Here is my commitment for the new year: to provide exceptional service, honest advice, and results-driven marketing to every client I work with. If you or anyone in your circle needs real estate guidance, I am just a call, text, or DM away. Wishing you health, happiness, and prosperity in 2026! Warmly, [Agent Name]
Summer Barbecue or Fourth of July Touchpoint
Script 2 of 3You want to connect with your database around the summer holiday season with a warm, non-salesy message that still keeps real estate top of mind.
Hey [Name]! Happy [Fourth of July / Summer]! I hope you are enjoying the beautiful weather and spending quality time with family and friends. Summer is one of my favorite seasons — partly because it is a great time for real estate, but mostly because of backyard barbecues, long evenings, and good conversations. Speaking of real estate, the summer market in [Area] has been [brief update — active, competitive, strong, etc.]. If you or anyone you know is thinking about making a move, this is a great time to have that conversation. The homes I have been listing this summer are getting incredible online attention thanks to the AI virtual staging and professional photography I do for every listing. There is something about sunny listing photos with beautifully staged interiors that really captures buyers' attention. But today is about celebrating, not selling! I just wanted to say thank you for being part of my world and to remind you that I am always here if you need anything — whether it is a real estate question, a recommendation for a great contractor, or just someone who knows the neighborhood inside and out. Enjoy the [holiday/summer] and stay safe! Best, [Agent Name]. P.S. If you are hosting a cookout and need a good [recipe/playlist/party game] recommendation, I have got you covered on that too!
Thanksgiving Gratitude Message
Script 3 of 3You want to send a meaningful Thanksgiving message to your database that expresses genuine gratitude and reinforces your relationship.
[Name], as Thanksgiving approaches, I want to take a moment to express how grateful I am for you. Whether we worked together this year, you sent a referral my way, or we simply stayed connected — your presence in my professional life means a lot to me. This year I had the privilege of helping [X] families buy or sell their homes, and every single one of those connections started with someone like you — a person who trusted me enough to recommend me or give me a chance. That trust is something I never take for granted. I am also grateful for the amazing tools and technology that help me serve my clients better. This year, I invested heavily in AI virtual staging for my listings, and the results have been transformative — my sellers are seeing faster sales and stronger offers because their homes look absolutely stunning online. It is exciting to be able to bring this level of marketing to every client regardless of price point. As we head into the holiday season, I want you to know that I am always here for you. Whether you have a real estate question, need a local recommendation, or know someone who needs help buying or selling, I am just a phone call away. From my family to yours, I wish you a warm and wonderful Thanksgiving surrounded by the people you love. With gratitude, [Agent Name]
Pro Tips
Create a holiday touchpoint calendar at the beginning of each year with planned messages for at least 8 to 10 holidays and seasonal events.
Personalize messages whenever possible — reference past interactions, their home, or their family to make the message feel genuine rather than mass-produced.
Keep the real estate mention subtle and brief in holiday messages. The primary purpose is relationship building, not selling. A gentle reminder is enough.
Vary your communication channels: email for some holidays, text for others, handwritten cards for major holidays, and social media for casual seasonal posts.
Include a natural mention of virtual staging or your marketing capabilities to plant seeds for future business without being overtly promotional.
Send holiday messages 1 to 2 days before the actual holiday to stand out from the flood of messages on the day itself.
Pair Scripts with Stunning Photos
Virtual staging transforms empty rooms into beautiful listings. Combine powerful scripts with professional-looking photos for maximum impact.
Frequently Asked Questions
How many times per year should I touch base with my database?
Most successful agents aim for 12 to 18 touchpoints per year, including a mix of holiday greetings, market updates, home maintenance tips, and personal check-ins. The goal is consistent, value-driven communication that keeps you top-of-mind without overwhelming your contacts. Quality of communication matters more than quantity.
What holidays and events are best for real estate touchpoints?
The most effective touchpoint occasions are New Year, Valentine's Day, spring/daylight savings time, Memorial Day, Fourth of July, Labor Day, fall season kickoff, Halloween, Thanksgiving, and end-of-year/Christmas. You can also create touchpoints around local events, home anniversary dates, and seasonal home maintenance reminders. Each occasion offers a natural reason to reach out.
How do I keep holiday messages from feeling like a sales pitch?
Lead with genuine sentiment — express real gratitude, share a personal anecdote, or acknowledge the holiday meaningfully. Limit the real estate mention to one brief paragraph or sentence. Use conversational language, not marketing language. The test is: would you send this message to a close friend? If it feels too salesy for a friend, tone it down for your database too.